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Journal of the Academy of Marketing Science

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Published in: Journal of the Academy of Marketing Science 6/2021

23-07-2021 | Correction

Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation

Authors: Brianna JeeWon Paulich, V. Kumar

Published in: Journal of the Academy of Marketing Science | Issue 6/2021

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Excerpt

Correction to: Journal of the Academy of Marketing Science …
previous article Relating entertainment features in screenplays to movie performance: an empirical investigation
next article The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods

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Metadata
Title
Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation
Authors
Brianna JeeWon Paulich
V. Kumar
Publication date
23-07-2021
Publisher
Springer US
Published in
Journal of the Academy of Marketing Science / Issue 6/2021
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI
https://doi.org/10.1007/s11747-021-00799-7

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