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2009 | OriginalPaper | Chapter
Creating the Site Navigation
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Creating a clean design that catches your visitor’s attention and writing compelling content are inarguably critical keys of a high-quality website, but without efficient navigation, your site will flounder. The attention span of a typical web surfer is measured in seconds, so if they are not able to find the information they are looking for at a glance, they will almost instantly click away to a competitor’s site. When you are developing a CMS, you need to develop tools that make it easy and intuitive for your site managers to build and manage efficient menus.