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2020 | OriginalPaper | Chapter

5. Creator-Centric Strategies

Extend your value beyond pay and increase your ROI with a creator-centric perspective to influencer marketing

Author : Aron Levin

Published in: Influencer Marketing for Brands

Publisher: Apress

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Abstract

Why do 9 out of 10 influencers follow brands on social media? What's the number one mistake brands make when creating content on Instagram? What are the ten biggest challenges as an online creator or influencer? What do influencers care about the most when deciding which brands they want to work with? What’s the right level of monetary compensation?

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Footnotes
1
The Practice of Management (1954)
 
2
The Creator Centric Whitepaper, 2018 by Relatable, 2018. N = 229
 
3
“Why do you follow brands on Instagram?” The Creator Centric Whitepaper, 2018 by Relatable, 2018. N = 200
 
4
“What’s the number one mistake brands make when creating content on Instagram?” The Creator Centric Whitepaper, 2018 by Relatable, 2018. N = 200
 
5
Creator interview series from 2017: “Behind The Feed,” Relatable. N=81
 
6
“Influencer Survey by AspireIQ,” November 2018. N = 200
 
7
“Influencer Survey by AspireIQ,” November 2018. N = 200
 
11
Internal research, Relatable. 2018–2019. N=839 (Multi-choice question: “How do you know what to charge for a collaboration with a brand?”)
 
12
Mille, Latin for THOUSAND
 
14
A 501(c)6 non-profit trade association that operates for the benefit of online creators
 
15
Internal research, Relatable. 2018–2019. N=839 (“Have you ever done a sponsored collaboration, been promised payment, and then ended up not getting paid at all?”)
 
Metadata
Title
Creator-Centric Strategies
Author
Aron Levin
Copyright Year
2020
Publisher
Apress
DOI
https://doi.org/10.1007/978-1-4842-5503-2_5