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2024 | OriginalPaper | Chapter

3. Credibility and Trust as a Field of Work

Authors : Anne Katrine Lund, Mette Refshauge

Published in: Mastering Corporate Communication

Publisher: Springer Nature Switzerland

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Abstract

Credibility and trust are fundamental for us to listen to each other. But how do you work with this in practice as a professional communicator? In this chapter, we take a closer look at the elements of credibility and the points to bear in mind when working to build and protect the organisation’s credibility in a transparent reality.

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Metadata
Title
Credibility and Trust as a Field of Work
Authors
Anne Katrine Lund
Mette Refshauge
Copyright Year
2024
DOI
https://doi.org/10.1007/978-3-031-50232-3_3