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CRM and Marketing Analytics

  • 2022
  • OriginalPaper
  • Chapter
Published in:
Authors
Sultan Ceren Oner
Yusuf Isik
Abdullah Emin Kazdaloglu
Mirac Murat
Tolga Ahmet Kalayci
Kubra Cetin Yildiz
Aycan Pekpazar
Mahmut Sami Sivri
Nevcihan Toraman
Basar Oztaysi
Umut Asan
Cigdem Altin Gumussoy
Published in
Business Analytics for Professionals
Publisher
Springer International Publishing

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Abstract

The chapter discusses the integration of CRM and marketing analytics to deliver value to profitable customers. It covers techniques for pricing and revenue management, customer churn analysis, social media and web analytics, complaint analysis, and recommendation systems. Case studies include a white goods and technology company, a telecommunication industry, an e-commerce platform, and the MovieLens dataset. The chapter highlights the importance of data-driven decision-making and the use of advanced analytics to enhance customer experience and business performance.
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previous chapter Supply Chain Analytics
next chapter Financial Analytics
Title
CRM and Marketing Analytics
Authors
Sultan Ceren Oner
Yusuf Isik
Abdullah Emin Kazdaloglu
Mirac Murat
Tolga Ahmet Kalayci
Kubra Cetin Yildiz
Aycan Pekpazar
Mahmut Sami Sivri
Nevcihan Toraman
Basar Oztaysi
Umut Asan
Cigdem Altin Gumussoy
Copyright Year
2022
Book
Business Analytics for Professionals

Print ISBN: 978-3-030-93822-2

Electronic ISBN: 978-3-030-93823-9

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-030-93823-9_12
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