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Sales Excellence

Cross-Channel und Customer Experience spielen zusammen

  • 01-02-2018
  • Betriebspraxis & Führung
Published in:
Author
Mailin Schmelter
Published in
Sales Excellence | Issue 1-2/2018

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Excerpt

Die Digitalisierung und das veränderte Kundenverhalten stellen B2B-Unternehmen vor Herausforderungen. Onlinekanäle werden von Geschäftskunden immer häufiger genutzt. Für ein ganzheitliches Kundenerlebnis sollten Unternehmen Services und Geschäftsmodelle an die Kundenerwartungen anpassen. …

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previous article Gute Verkäufertypen für den Vertrieb
next article Den Kaufwiderstand des Kunden überwinden
Title
Cross-Channel und Customer Experience spielen zusammen
Author
Mailin Schmelter
Publication date
01-02-2018
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 1-2/2018
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-018-0008-9
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