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7. Cross-Channel und Omnichannel im E-Commerce

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Frank Deges
Published in
Grundlagen des E-Commerce
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Online- und Offlinevertriebsmodelle können sich gewinnbringend ergänzen. Unternehmen versuchen dem durch eine enge Verzahnung der Absatzwege zu entsprechen, indem sie die Vorzüge der stationären mit der virtuellen Präsenz verbinden. In diesem Kapitel wird darüber ein fundiertes Basiswissen geschaffen.

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previous chapter Markt- und Wettbewerbsstrategien im E-Commerce
next chapter Frequenzgenerierung im E-Commerce
Title
Cross-Channel und Omnichannel im E-Commerce
Author
Frank Deges
Copyright Year
2020
Book
Grundlagen des E-Commerce

Print ISBN: 978-3-658-26319-5

Electronic ISBN: 978-3-658-26320-1

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-26320-1_7
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