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A New Research Agenda for Luxury Supply Chain Management? Read chapter Read first chapter

2017 | OriginalPaper | Chapter

Cross-Cultural Research for Luxury Fashion Brands in the Chinese Market: A Review of Long- Versus Short-Term Orientation in National Culture Dimensions

Authors : Ruichen Lu, Yi Wang, Richard Kennon

Published in: Business Models and ICT Technologies for the Fashion Supply Chain

Publisher: Springer International Publishing

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Abstract

This study reviews the culture dimensions and mainly summarizes and provides recommendations according to the fifth dimension of Hofstede cultural model. The target of this paper is to support the cross-cultural research for luxury fashion brands in the Chinese market via a review of long- versus short-Term orientation in national culture dimensions. The research method of this study is documentary analysis. The three future directions for luxury fashion brands in the Chinese market are presented including customization, improving the VIP experience, and innovative media technology.

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previous chapter Publication Trends in Supply Chain Management in the Fashion Industry
next chapter See Now Buy Now: A Revolution for Luxury Supply Chain Management
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Metadata
Title
Cross-Cultural Research for Luxury Fashion Brands in the Chinese Market: A Review of Long- Versus Short-Term Orientation in National Culture Dimensions
Authors
Ruichen Lu
Yi Wang
Richard Kennon
Copyright Year
2017
Book
Business Models and ICT Technologies for the Fashion Supply Chain

Print ISBN: 978-3-319-48510-2

Electronic ISBN: 978-3-319-48511-9

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-48511-9_3