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Cross-Selling überwindet Distanz

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Authors
Christian Belz
You-Cheong Lee
Published in
Führung von Vertriebsorganisationen
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Cross-Selling bringt die gesamte Leistungsfähigkeit des Unternehmens zu attraktiven Kunden. Dazu gilt es, Grenzen im eigenen Unternehmen und auch bei Kunden zu überwinden. Das Potenzial für Wachstum ist besonders bei komplexeren und größeren Anbietern enorm.

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previous chapter Omni-Channel-Management und Customer Journey
next chapter Digitalisierung im Vertrieb als Führungsaufgabe
Title
Cross-Selling überwindet Distanz
Authors
Christian Belz
You-Cheong Lee
Copyright Year
2020
Book
Führung von Vertriebsorganisationen

Print ISBN: 978-3-658-26726-1

Electronic ISBN: 978-3-658-26727-8

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-26727-8_6
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