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2022 | OriginalPaper | Chapter

10. Crowdfunding

Author : Amy Van Looy

Published in: Social Media Management

Publisher: Springer International Publishing

Abstract

This chapter elaborates on crowdfunding, which is an alternative funding mechanism for organizations and entrepreneurs to raise small amounts of money from the crowd as micro-investors (instead of a large amount of money from the bank or a few macro-investors). Although crowdfunding may still concern a loan that needs to be paid off, an increasing number of crowdfunding projects only focus on giving rewards in return. This chapter discusses the history and rise of crowdfunding. The reader gets to know the different types of crowdfunding projects, which are linked to different dedicated crowdfunding platforms. Besides providing general tips and tricks for doing a crowdfunding project and the role of social media, this chapter looks at legal issues and risks that are linked to crowdfunding.

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Title: Crowdfunding
Author: Amy Van Looy
Publisher: Springer International Publishing
Book: Social Media Management
Print ISBN: 978-3-030-99093-0

Electronic ISBN: 978-3-030-99094-7

Copyright Year: 2022
DOI: https://doi.org/10.1007/978-3-030-99094-7_10