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CSR-Kommunikation im Handel

  • 2018
  • OriginalPaper
  • Chapter
Published in:
Author
Wolfgang Lux
Published in
CSR und Kommunikation
Publisher
Springer Berlin Heidelberg

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Zusammenfassung

Im folgenden Kapitel soll beleuchtet werden, welche Rolle CSR im Handel spielt und wie sich die Bedeutung in den nächsten Jahren verändern wird. Wie gut kommuniziert der Handel das Thema „CSR“? Bevor man das beantworten kann, muss evaluiert werden, welche Bedeutung das Thema im aktuellen Handel überhaupt spielt oder in Zukunft spielen wird. Dazu werden die beiden wichtigsten Aspekte des Themas beleuchtet: CSR in Bezug auf Handel und Umwelt zum einen und CSR in Bezug auf das soziale Engagement und den Umgang mit Menschen zum anderen.

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previous chapter CSR-Kommunikation und Nachhaltigkeitsreporting – Alles neu macht die Berichtspflicht?
next chapter Scheinbare Gegensätze verbinden – Nachhaltigkeitskommunikation bei Porsche
Title
CSR-Kommunikation im Handel
Author
Wolfgang Lux
Copyright Year
2018
Publisher
Springer Berlin Heidelberg
Book
CSR und Kommunikation

Print ISBN: 978-3-662-56480-6

Electronic ISBN: 978-3-662-56481-3

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-662-56481-3_10
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