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CSR-Kommunikation in der Forstwirtschaft

  • 2018
  • OriginalPaper
  • Chapter
Published in:
Authors
Philipp Bahnmüller
Hermann S. Walter
Joachim Keßler
Published in
CSR und Kommunikation
Publisher
Springer Berlin Heidelberg

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Zusammenfassung

Im Jahr 2013 jährte sich die Prägung des Begriffs der Nachhaltigkeit durch Hans Carl von Carlowitz (Sylvicultura Oeconomica, 1713) zum dreihundertsten Mal. Sein Werk gilt als eine der ersten Abhandlungen über eine nachhaltige Waldbewirtschaftung und damit als Ausgangspunkt der Nachhaltigkeit. Die 300jährige Nachhaltigkeitsgeschichte hat den Försterinnen und Förstern den verantwortungsvolle Umgang mit der Ressource Wald in Fleisch und Blut übergehen lassen. Mit direkter Folge für die Unternehmenskommunikation der Bayerischen Staatsforsten: Nachhaltigkeit bzw. CSR ist kein Spartenthema, sondern Kern des gesamten forstlichen Handelns und bestimmt damit auch die gesamte Kommunikationsagenda.

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previous chapter CSR-Kommunikation in der Fußball Bundesliga
next chapter CSR-Kommunikation in der Modebranche
Title
CSR-Kommunikation in der Forstwirtschaft
Authors
Philipp Bahnmüller
Hermann S. Walter
Joachim Keßler
Copyright Year
2018
Publisher
Springer Berlin Heidelberg
Book
CSR und Kommunikation

Print ISBN: 978-3-662-56480-6

Electronic ISBN: 978-3-662-56481-3

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-662-56481-3_17

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