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2015 | OriginalPaper | Chapter

Cultural Affects on Product Choice: An Empirical Study

Authors : Ugur Yucelt, Sezai Demiral

Published in: Proceedings of the 1996 Multicultural Marketing Conference

Publisher: Springer International Publishing

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Culture along with demographic profile, life style and economic well being of consumers effects product choices. The most important difference between Western, Eastern and Pacific cultures may be the economic factors which determine the buying power of consumers. Many products which are available to consumers in Western cultures may not be available in Eastern cultures because of lack of buying power. As a result, consumers in different regions may not be able to satisfy their needs although they are willing to do so.

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Metadata
Title
Cultural Affects on Product Choice: An Empirical Study
Authors
Ugur Yucelt
Sezai Demiral
Copyright Year
2015
DOI
https://doi.org/10.1007/978-3-319-17395-5_49