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About this book

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.

Table of Contents

Frontmatter

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Chapter 1. Introduction

Arthur Asa Berger

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Chapter 2. The Mind and Psyche of Millennials

Arthur Asa Berger

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Chapter 3. A SociologySociology of Millennials

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Chapter 4. Myth and Millennials

Arthur Asa Berger

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Chapter 5. Millennials and the Media

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Chapter 6. Marketing to Millennials

Arthur Asa Berger

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Chapter 7. Millennials as Shoppers and Consumers

Arthur Asa Berger

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Chapter 8. Postmodernism and Millennials

Arthur Asa Berger

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Chapter 9. PoliticsMillennials Politics and Millennials

Arthur Asa Berger

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Chapter 10. Sexual Identity, Gender and the Millennials

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Chapter 11. Coda

Arthur Asa Berger

Backmatter

Additional information