Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Introduction Read chapter Read first chapter

2018 | OriginalPaper | Chapter

Culture-Based Products: Integrating Cultural and Commercial Strategies

Authors : Chiara Isadora Artico, Michele Tamma

Published in: Entrepreneurship in Culture and Creative Industries

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Today it is customary to speak of the collaborative potential of culture and business to achieve benefits in one’s cultural and professional lives. Making sense of the involvement of culture in firms, however, requires a better understanding of the link between cultural practices and projects and the development of business models. This paper focuses on companies that place culture at the core of their respective production practices and business models, with particular reference to those offering culture-based products. For these kinds of products, the creation, preservation, enhancement and transmission of a specific culture all play vital roles in embedding particular aesthetic and symbolic content in their unique consumption experiences. In order to explore the integration of cultural and commercial strategies that culture-based products seem to drive, we propose an early study through the investigation of a set of brands competing in the same field.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Introduction
next chapter Entrepreneurial Behavior and Financing Structures in the German Creative Industries
Footnotes
1
Unfortunately, Murano glass cannot be used for perfume bottles due to functional reasons. Mavive has thus invested heavily in research to patent a method of glass processing able to replicate the beauty of Murano glass while at the same time being practical for use as a container for perfume.
 
Literature
Amoruso, G. (2010). La didattica del disegno nei corsi di laurea in design. Milano: Maggioli Editore.
Bertoli, G., & Resciniti, R. (Eds.). (2013). International marketing and the country of origin effect. Cheltenham: Edward Elgar.
Bilkey, W. J., & Nes, E. (1982). Country-of-origin effects on product evaluations. Journal of International Business Studies, 13(1), 89–100.CrossRef
Candi, M., Beltagui, A., & Riedel, J. (2013). Innovation through experience staging: Motives and outcomes. The Journal of Innovation Management, 30(2), 279–297.CrossRef
Carù, A., & Cova, B. (2007). Consuming experiences. An introduction. In A. Carù & B. Cova (Eds.), Consuming experience. New York: Routledge.
Checchinato, F., & Hu, L. (2013). Il ruolo del punto vendita per la costruzione dell’immagine di marca. In G. Aiello (Ed.), Davanti agli occhi del cliente. Branding e retailing del made in Italy nel mondo (pp. 89–93). Roma: Aracne Editrice.
Cinti, T. (2007). Musei e territorio. Le dinamiche relazionali nel cluster museale di Firenze. Roma: Carocci.
Comunian, R. (2009). Toward a new conceptual framework for business investments in the arts: Some examples from Italy. The Journal of Arts Management, Law, and Society, 39(3), 200–220.CrossRef
Darsø, L. (2005). International opportunities for artful learning. Journal of Business Strategy, 26(5), 58–61.CrossRef
Dell’Era, C. (2010). Art for business: Creating competitive advantage through cultural projects. Industry and Innovation, 17(1), 71–89.CrossRef
Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2003). Empirical testing of a model of online store atmospherics and shopper responses. Journal of Psychology and Marketing, 20(2), 139–150.CrossRef
Gioa, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking qualitative rigor in inductive research notes on the gioia methodology. Organizational Research Methods, 16, 15–31.CrossRef
Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(September), 132–140.CrossRef
Kaynak, E., & Cavusgil, S. T. (1983). Consumer attitudes towards products of foreign origin: Do they vary across product classes? International Journal of Advertising, 2, 147–198.CrossRef
Liefeld, J. (1993). Consumer knowledge and use of county-of-origin information at the point of purchase. Working paper, University of Guelph, Ontario, Canada.
Manniche, J., & Testa, S. (2010). Knowledge bases in worlds of production: The case of the food industry. Industry and Innovation, 17(3), 263–284.CrossRef
Moreno, Y. J., Santagata, W, & Tabassum, A. (2004, June 3–5). Material cultural heritage, cultural diversity, and sustainable development. ACEI, 13th International Conference on Cultural Economics, University of Illinois at Chicago Department of Economics, Chicago, IL.
Papadopoulos, N., & Heslop, L. (2002). Country equity and country branding: Problems and prospects. Journal of Brand Management, 9, 294–314.CrossRef
Porter, M. E., & Kramer, M. R. (2011, January–February). Creating shared value. Harvard Business Review, 62–77.
Schnugg, C. (2014). The organisation as artist’s palette: Arts-based interventions. Journal of Business Strategy, 35(5), 31–37.CrossRef
Sedita, S. R. (2009). La geografia della creatività: cluster e oltre. In S. R. Sedita & M. Paiola (Eds.), Il management della creatività. Reti, comunità e territori. Roma: Carocci.
Tamma, M. (2010). Prodotti culturali e territori: l’immateriale che vive nella materialità. Sinergie, V.82, CUEIM, 27–46.
Verganti, R. (2008). Design, meanings, and radical innovation: A Metamodel and a research agenda. The Journal of Innovation Management, 25, 436–456.CrossRef
Vescovi, T. (2013). L’Italian Sound Branding e gli effetti sull’immagine del Made in Italy. In G. Aiello (Ed.), Davanti agli occhi del cliente. Branding e retailing del made in Italy nel mondo (pp. 97–110). Roma: Aracne Editrice.
Metadata
Title
Culture-Based Products: Integrating Cultural and Commercial Strategies
Authors
Chiara Isadora Artico
Michele Tamma
Copyright Year
2018
Book
Entrepreneurship in Culture and Creative Industries

Print ISBN: 978-3-319-65505-5

Electronic ISBN: 978-3-319-65506-2

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-65506-2_2