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2. Customer Experience und Customer Journey

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Author
Michael C. Schmitt
Published in
Quick Guide Digitale B2B-Kommunikation
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Damit im Zusammenhang mit Ihrem Unternehmen die guten Geschichten erzählt werden, ist es entscheidend, jeden einzelnen „Touchpoint“ zu einer guten Erfahrung werden zu lassen und negative Erlebnisse zu vermeiden. Unternehmen, die es mit Geschäftskunden zu tun haben, sollten ihre gesamten Prozesse auf die Gestaltung ihrer Kontaktpunkte ausrichten.

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previous chapter Einleitung: Kommunikation ist strategischer Wertefaktor
next chapter Content Marketing
Title
Customer Experience und Customer Journey
Author
Michael C. Schmitt
Copyright Year
2019
Book
Quick Guide Digitale B2B-Kommunikation

Print ISBN: 978-3-658-14212-4

Electronic ISBN: 978-3-658-14213-1

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-14213-1_2
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