2017 | OriginalPaper | Chapter
Customer Lifetime Value – Die Gestaltung von Beziehungslebenszyklen im Privatkundengeschäft von Kreditinstituten
Authors : Prof. Dr. Martin Benkenstein, Dr. Uwe Stuhldreier, Dr. Michael Luck
Published in: Kundenwert
Publisher: Springer Fachmedien Wiesbaden
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