25-11-2017 | Research Article
How Context Affects Choice
Raphael Thomadsen, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir, Wendy Wood
03-08-2017 | Research Article
Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice
Nicholas H. Lurie, Jonah Berger, Zoey Chen, Beibei Li, Hongju Liu, Charlotte H. Mason, David M. Muir, Grant Packard, Joseph Pancras, Ann E. Schlosser, Baohong Sun, Rajkumar Venkatesan
Open Access
11-05-2017 | Research Article
Individuals’ Decisions in the Presence of Multiple Goals
Benedict G. C. Dellaert, Joffre Swait, Wiktor L. Vic Adamowicz, Theo A. Arentze, Elizabeth E. Bruch, Elisabetta Cherchi, Caspar Chorus, Bas Donkers, Fred M. Feinberg, A. A. J. Marley, Linda Court Salisbury
09-11-2017 | Research Article
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
Eva Ascarza, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce G. S. Hardie, Aurélie Lemmens, Barak Libai, David Neal, Foster Provost, Rom Schrift
22-06-2017 | Research Article
Advancing Non-compensatory Choice Models in Marketing
Anocha Aribarg, Thomas Otter, Daniel Zantedeschi, Greg M. Allenby, Taylor Bentley, David J. Curry, Marc Dotson, Ty Henderson, Elisabeth Honka, Rajeev Kohli, Kamel Jedidi, Stephan Seiler, Xin (Shane) Wang
31-07-2017 | Research Article
Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior
Vithala R. Rao, Gary J. Russell, Hemant Bhargava, Alan Cooke, Tim Derdenger, Hwang Kim, Nanda Kumar, Irwin Levin, Yu Ma, Nitin Mehta, John Pracejus, R. Venkatesh
25-11-2017 | Research Article
Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms
Martin Spann, Robert Zeithammer, Marco Bertini, Ernan Haruvy, Sandy D. Jap, Oded Koenigsberg, Vincent Mak, Peter Popkowski Leszczyc, Bernd Skiera, Manoj Thomas
