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Customer Needs and Solutions 1-2/2020
Customer Needs and Solutions

Issue 1-2/2020

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Table of Contents (3 Articles)

22-07-2019 | Research Article

Stereotyping and Marketing: Out-Group Homogeneity Bias and Entry to Competitive Markets
Neil Bendle, Andrew Perkins

22-06-2019 | Research Article

I Paid More than You (Before)?! The Effects of Self-Construal and Comparison Target on Price Unfairness Perceptions
Wenjing Dou, Wei Lu, Dian Wang, Brady Hodges, Haipeng (Allan) Chen

22-08-2019 | Research Article

A Market-Based Procedure for Assessing and Improving Content Validity
Gary F. Gebhardt, François A. Carrillat, Robert J. Riggle, William B. Locander