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Customer Needs and Solutions 1-2/2021
Customer Needs and Solutions

Issue 1-2/2021

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Table of Contents (5 Articles)

Open Access 25-09-2020 | Research Article

Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments
Tammo H.A. Bijmolt, Michel Wedel, Wayne S. DeSarbo

25-03-2021 | Research Article

More or Less? Consumer Goal Orientation and Product Choice
Haipeng (Allan) Chen, Woojin Choi, Yan (Lucy) Liu, Haoying Sun, Fu Liu

29-08-2020 | Research Article

Herding Among Retail Shoppers: the Case of Television Shopping Network
Ye Hu, Kitty Wang, Ming Chen, Sam Hui

13-07-2020 | Research Article

Power and Message Framing: the Case of Comparative Advertising
Xingbo Li, Shalini Sarin Jain, Yiqin Alicia Shen, Shailendra Pratap Jain

09-12-2020 | Correction

Correction to: Customer Needs and Solutions, Vol 7, Issue 3–4