Journal Customer Needs and Solutions Issue 1-2/2021 share SHARE Search insite SEARCH Table of Contents (5 Articles) Open Access 25-09-2020 | Research Article Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments Tammo H.A. Bijmolt, Michel Wedel, Wayne S. DeSarbo Download PDF-version View full text 25-03-2021 | Research Article More or Less? Consumer Goal Orientation and Product Choice Haipeng (Allan) Chen, Woojin Choi, Yan (Lucy) Liu, Haoying Sun, Fu Liu 29-08-2020 | Research Article Herding Among Retail Shoppers: the Case of Television Shopping Network Ye Hu, Kitty Wang, Ming Chen, Sam Hui 13-07-2020 | Research Article Power and Message Framing: the Case of Comparative Advertising Xingbo Li, Shalini Sarin Jain, Yiqin Alicia Shen, Shailendra Pratap Jain 09-12-2020 | Correction Correction to: Customer Needs and Solutions, Vol 7, Issue 3–4
