Issue 1/2015
Content (7 Articles)
Perspectives
The Future of Quantitative Marketing: Results of a Survey
Donald R. Lehmann, Oded Netzer, Olivier Toubia
Perspectives
An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research
James Agarwal, Wayne S. DeSarbo, Naresh K. Malhotra, Vithala R. Rao
Research Article
The Long-Term Effect of Multichannel Usage on Sales
Tolga Bilgicer, Kamel Jedidi, Donald R. Lehmann, Scott A. Neslin
Research Article
Multi-Market, Multi-Product New Product Diffusion: Decomposing Local, Foreign, and Indirect (Cross-Product) Effects
Antonio Ladrón-de-Guevara, William P. Putsis
Research Article
Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers
Surendra Rajiv, Junhong Chu, Zhiying Jiang