Issue 1-3/2017
Content (3 Articles)
Research Article
The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: an Empirical Investigation in the Automobile Industry
Kartik Kalaignanam, Tarun Kushwaha, Anand Nair
Research Article
Generic and Brand Advertising Strategies Under Inter-Industry Competition
Yuanfang Lin, Sandeep Krishnamurthy
Research Article
Fashionable Stereotypes and Evolving Trends in the United Arab Emirates
Zahy B. Ramadan, Mona Mrad