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Customer Needs and Solutions 3-4/2019
Customer Needs and Solutions

Issue 3-4/2019

Data, Dollars and Votes: The Intersection of Politics and Marketing


Table of Contents (7 Articles)

23-11-2019 | Editorial

Marketing and Politics: Strange Bedfellows no More
David A. Schweidel, Neil Bendle

08-02-2019 | Research Article

Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena
Jennifer Lees-Marshment

03-09-2019 | Research Article

Empirical Research on Political Marketing: a Selected Review
Mitchell J. Lovett

28-11-2019 | Data, Dollars and Votes: the intersection of Politics and Marketing

On Marketing Strategy in Electoral Politics
Sridhar Moorthy

19-02-2019 | Research Article

Examining Brand Strength of Political Candidates: a Performance Premium Approach
Beth L. Fossen, David A. Schweidel, Michael Lewis

27-06-2019 | Research Article

The Consumer Response to Corporate Political Advocacy: a Review and Future Directions
Chris Hydock, Neeru Paharia, T. J. Weber

27-11-2019 | Research Article

Technological Workforce and Its Impact on Algorithmic Justice in Politics
Jerome D. Williams, David Lopez, Patrick Shafto, Kyungwon Lee