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Customer Needs and Solutions 3-4/2020
Customer Needs and Solutions

Issue 3-4/2020

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Table of Contents (5 Articles)

21-06-2020 | Research Article

Driving Customer Analytics From the Top
Frank Germann, Gary L. Lilien, Christine Moorman, Lars Fiedler, Till Groβmaβ

02-05-2020 | Research Article

The Impact of Gray Markets on Product Quality and Profitability
Xueying Liu, Amit Pazgal

21-04-2020 | Research Article

Consumer Choice and Multi-Store Shopping: an Empirical Investigation
Ashutosh Prasad, Brian T. Ratchford, Sonika Singh

03-06-2020 | Review Article

Technology-Augmented Choice: How Digital Innovations Are Transforming Consumer Decision Processes
Shiri Melumad, Rhonda Hadi, Christian Hildebrand, Adrian F. Ward

29-05-2020 | Correction

Correction to: Coordinating Marketing and Production with Asymmetric Costs: Theory and Estimation
Sharan Jagpal, Feihong Xia, Matthew J. Schneider