Issue 4/2015
Emerging Markets. Guest Editors: John Roberts, Ujwal Kayande, and Rajendra K. Srivastava
Content (8 Articles)
Open Access
Editorial
What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice?
John Roberts, Ujwal Kayande, Rajendra K. Srivastava
Research Article
Millions of Opportunities: An Agenda for Research in Emerging Markets
Rajesh Chandy, Om Narasimhan
Research Article
Research Opportunities in Emerging Markets: an Inter-disciplinary Perspective from Marketing, Economics, and Psychology
K. Sudhir, Joe Priester, Matt Shum, David Atkin, Andrew Foster, Ganesh Iyer, Ginger Jin, Daniel Keniston, Shinobu Kitayama, Mushfiq Mobarak, Yi Qian, Ishani Tewari, Wendy Wood
Research Article
Exploration- and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets
Omar Rodriguez Vila, Sundar G. Bharadwaj, S. Cem Bahadir
Research Article
The Multidimensional Nature of Product Perceptions within Asia
Giana M. Eckhardt, Luming Wang
Research Article
Measuring the Impact of a Conditional Cash Transfer Program on Consumption Behavior with Propensity Scoring
Wagner A. Kamakura, Jose Afonso Mazzon
Research Article
Online Retailing Paired with Kirana—A Formidable Combination for Emerging Markets
Piyush Kumar Sinha, Srikant Gokhale, Saurabh Rawal
Research Article
Developing Customer Solutions for Subsistence Marketplaces in Emerging Economies: a Bottom–Up 3C (Customer, Community, and Context) Approach
Srinivas Venugopal, Madhubalan Viswanathan