Issue 4/2017
Content (3 Articles)
Research Article
A Parametric Constrained Segmentation Methodology for Application in Sport Marketing
Wayne S. DeSarbo, Qian Chen, Ashley Stadler Blank
Research Article
No Man is an Island: the Effect of Social Presence on Negative Word of Mouth Intention in Service Failures
Yi He, Miao Hu, Qimei Chen, Dana L. Alden, Wei He
Research Article
Signaling Success: Word of Mouth as Self-Enhancement
Andrea C. Wojnicki, David Godes