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Customer Needs and Solutions 4/2021
Customer Needs and Solutions

Issue 4/2021

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Table of Contents (5 Articles)

28-10-2021 | Reflections

Wharton Marketing: Where Academia Meets Practice
Eric T. Bradlow, Raghuram Iyengar, Barbara E. Kahn, Catherine (Cait) Lamberton, Leonard M. Lodish, Robert J. Meyer, Yoram (Jerry) Wind

13-11-2021 | Correction

Correction to: Wharton Marketing: Where Academia Meets Practice
Eric T. Bradlow, Raghuram Iyengar, Barbara E. Kahn, Catherine (Cait) Lamberton, Leonard M. Lodish, Robert J. Meyer, Yoram (Jerry) Wind

29-09-2021 | Research Article

Measuring the Effects of Marketing Solicitations
Jialie Chen, Vithala R. Rao

13-09-2021 | Research Article

Brand Voiceprint
Hye-jin Kim, Yi Wang, Min Ding

21-12-2021 | Perspectives

John Quelch on Marketing
John Quelch, Zoey Chen