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Journal of the Academy of Marketing Science
Published in: Journal of the Academy of Marketing Science 3/2004

01-06-2004

Customer response capability in a sense-and-respond era: The role of customer knowledge process

Authors: Satish Jayachandran, Kelly Hewett, Peter Kaufman

Published in: Journal of the Academy of Marketing Science | Issue 3/2004

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Metadata
Title
Customer response capability in a sense-and-respond era: The role of customer knowledge process
Authors
Satish Jayachandran
Kelly Hewett
Peter Kaufman
Publication date
01-06-2004
Publisher
Springer-Verlag
Published in
Journal of the Academy of Marketing Science / Issue 3/2004
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI
https://doi.org/10.1177/0092070304263334

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