Dangling Between Frontier Market and Emerging Market, the Demarketing of a Potential African Market: Demographic Implications and the Effects on Sustainable Development

The world is invariably ruled by the developed markets but some nationalistic public policy pundits may challenge such assertions. However, these challengers still inwardly know that in real economic terms, this group of countries still leads while others follow. There are still countries that are structurally and operationally impaired and debarred from being classified as developed markets. Policy makers and implementers in these other countries are not essentially cynical about the status of the leading economies. Still, the tasks of jettisoning their subsisting national categorizations are enormous. Here we find the frontier and emerging markets. Then a very peculiar state-scenario arises in Africa of all places. In this specific country, the economy is neither strictly a frontier case nor an emerging market type, and indisputably not among the developed markets. In comparative terms, this country possesses a humongous population. Then the internal dynamics of generic policy articulation and implementation in the location lead towards a summative evaluation of demarketing. This chapter examines the national, regional and worldwide demographic implications of this unusual case in Africa. Moreover, it discusses the effects of the country’s atypical subtleties on sustainable development.