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2020 | OriginalPaper | Chapter

Das Abo-Model – der Game Changer im Automotive?

Authors : Matthias Achim Teichert, Sebastian E. Knöchel, Jan D. Lüken

Published in: Neue Dimensionen der Mobilität

Publisher: Springer Fachmedien Wiesbaden

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Abstract

Flatrates und Abonnements (Abos, engl. subscriptions) sind in sämtlichen Branchen en vogue. Neben den traditionellen Anwendungen bei Zeitungen und Fitnessstudios erfreuen sich digitale Formate wie Netflix oder Spotify insbesondere bei jüngeren Konsumenten großer Beliebtheit. Flexibilität und ein hoher Grad an Freiheit das Angebot nach individuellen Wünschen anzupassen, verändern oder kündigen zu können, bilden die zentralen Vorteile für Kunden.

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Metadata
Title
Das Abo-Model – der Game Changer im Automotive?
Authors
Matthias Achim Teichert
Sebastian E. Knöchel
Jan D. Lüken
Copyright Year
2020
Book
Neue Dimensionen der Mobilität

Print ISBN: 978-3-658-29745-9

Electronic ISBN: 978-3-658-29746-6

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-29746-6_49

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