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3. Das Customer Centricity Transformation Framework

  • 2021
  • OriginalPaper
  • Chapter
Published in:
Authors
Michael Nenninger
Melanie Seidel
Published in
Praxisleitfaden Customer Centricity
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Customer Centricity (CC) ist ein Paradigmenwechsel: Das Unternehmen ändert sich von einer Organisation mit einem Fokus auf das Angebot hin zu einer Organisation mit Hauptaugenmerk auf die Kundenausrichtung.

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previous chapter Die digitale Kundenschnittstelle: Das Schlachtfeld im Zeitalter der Daten
next chapter Die Kundensicht: Ausgangspunkt der Transformation
Title
Das Customer Centricity Transformation Framework
Authors
Michael Nenninger
Melanie Seidel
Copyright Year
2021
Book
Praxisleitfaden Customer Centricity

Print ISBN: 978-3-658-33494-9

Electronic ISBN: 978-3-658-33495-6

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-658-33495-6_3