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5. Das G.E.I.S.T.-Konzept

Ein holistisches Value-Management-Prozessmodell für die digitale Transformation

  • 2022
  • OriginalPaper
  • Chapter
Published in:
Author
Elmar R. Gorich
Published in
Chefsache Strategisches Vertriebsmanagement
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Im folgenden Kapitel werden die einzelnen Facetten des G.E.I.S.T.-Modells beschrieben und auf Wirksamkeit und Umsetzung bei der Anpassung eines Unternehmens an die Digitalisierung dargestellt. Durch die Fokussierung auf 5 elementare Kernressourcen des Unternehmens lassen sich Handlungsfelder definieren und konkrete Vorgehensmodelle für eine digitale Transformation herleiten, damit Fach- und Führungskräfte mit einem holistischen Modell eine Orientierung für Planung und Umsetzung erhalten.

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previous chapter Marktsegmentierung zur Fokussierung des Vertriebs
next chapter Agile Customer Co-Creation
Title
Das G.E.I.S.T.-Konzept
Author
Elmar R. Gorich
Copyright Year
2022
Book
Chefsache Strategisches Vertriebsmanagement

Print ISBN: 978-3-658-37379-5

Electronic ISBN: 978-3-658-37380-1

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-658-37380-1_5
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