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Published in:
2014 | OriginalPaper | Chapter
Data analysis and research findings
Author : Verena Schwaighofer
Published in: Tourist Destination Images and Local Culture
Publisher: Springer Fachmedien Wiesbaden
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In the following chapter, the analysed data will be examined, research findings will be reviewed and finally, the propositions of subchapter 7.5 will be tested. Every main- and sub-proposition will be listed and answered based on the research results of the qualitative media analysis as well as qualitative expert interviews. Consequently, the individual main- and sub-propositions hold or need to be adjusted. Finally, the outcome will be interpreted and the most relevant results will be summarized.