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13-08-2019 | eCommerce Search and Recommendation

Deep cross-platform product matching in e-commerce

Journal:
Information Retrieval Journal
Authors:
Juan Li, Zhicheng Dou, Yutao Zhu, Xiaochen Zuo, Ji-Rong Wen
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Abstract

Online shopping has become more and more popular in recent years, which leads to a prosperity on online platforms. Generally, the identical products are provided by many sellers on multiple platforms. Thus the comparison between products on multiple platforms becomes a basic demand for both consumers and sellers. However, identifying identical products on multiple platforms is difficult because the description for a certain product can be various. In this work, we propose a novel neural matching model to solve this problem. Two kinds of descriptions (i.e. product titles and attributes), which are widely provided on online platforms, are considered in our method. We conduct experiments on a real-world data set which contains thousands of products on two online e-commerce platforms. The experimental results show that our method can take use of the product information contained in both titles and attributes and significantly outperform the state-of-the-art matching models.

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