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3. Der Einfluss der Darstellungsform von Energieinformationen auf ökonomisch nachhaltige Kaufentscheidungen

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Author
Alicia Gerlach
Published in
Nachhaltige Einkaufsentscheidungen im B2B und B2C
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

In Kaufsituationen finden sich häufig Produktsignale, wie beispielsweise Energieverbrauchskennzeichnungen oder der Kaufpreis. Daraus resultiert die Frage, wie Darstellungsformen von Energieinformationen und andere Merkmale das Treffen ökonomisch nachhaltiger Kaufentscheidungen beeinflussen. In mehreren Studien findet sich Evidenz, dass visuelle Informationen wie Energielabel häufig stärker auf die Entscheidung wirken als die tatsächlich resultierenden Gesamtkosten aus dem Kauf. Insbesondere Energieinformationen in Form von Labeln führen häufig zu einem Kauf, der von den optimalen Total Cost of Ownership abweicht, ganz besonders dann, wenn die Käufer starke Sorgen bezüglich des Klimas haben.

Ergänzende Information

Die elektronische Version dieses Kapitels enthält Zusatzmaterial, auf das über folgenden Link zugegriffen werden kann https://​doi.​org/​10.​1007/​978-3-658-49311-0_​3.

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previous chapter Der Einfluss von Gruppen und Individuen auf das Treffen TCO-optimaler Entscheidungen
next chapter Schlussbetrachtung
Title
Der Einfluss der Darstellungsform von Energieinformationen auf ökonomisch nachhaltige Kaufentscheidungen
Author
Alicia Gerlach
Copyright Year
2025
Book
Nachhaltige Einkaufsentscheidungen im B2B und B2C

Print ISBN: 978-3-658-49310-3

Electronic ISBN: 978-3-658-49311-0

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-658-49311-0_3
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