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2. Der Einfluss von Gruppen und Individuen auf das Treffen TCO-optimaler Entscheidungen

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Author
Alicia Gerlach
Published in
Nachhaltige Einkaufsentscheidungen im B2B und B2C
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Das vorliegende Kapitel betrachtet, wie sich die Entscheidungseinheit (Gruppen vs. Individuen) auf das Treffen ökonomisch nachhaltiger Kaufentscheidungen auswirkt. In mehreren Studien verdeutlicht sich, dass Gruppen häufig nicht TCO-optimaler als Individuen entscheiden und insbesondere bei komplexeren Produkten (wie PV-Anlagen) oft von TCO-optimalen Lösungen abweichen. Unter bestimmten Bedingungen, wie zum Beispiel nach der Durchführung von Trainings bezüglich TCO, kann die Entscheidungsqualität von Gruppen hinsichtlich TCO jedoch verbessert werden.

Ergänzende Information

Die elektronische Version dieses Kapitels enthält Zusatzmaterial, auf das über folgenden Link zugegriffen werden kann https://doi.org/10.1007/978-3-658-49311-0_2.

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previous chapter Einführung
next chapter Der Einfluss der Darstellungsform von Energieinformationen auf ökonomisch nachhaltige Kaufentscheidungen
Title
Der Einfluss von Gruppen und Individuen auf das Treffen TCO-optimaler Entscheidungen
Author
Alicia Gerlach
Copyright Year
2025
Book
Nachhaltige Einkaufsentscheidungen im B2B und B2C

Print ISBN: 978-3-658-49310-3

Electronic ISBN: 978-3-658-49311-0

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-658-49311-0_2
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