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der markt

Issue 1/2011

Content (5 Articles)

Editorial

Editorial

Alexander Zauner

Conceptual/Theoretical Paper

Datenqualität und Validität bei Online-Befragungen

Horst Treiblmaier

Original Empirical Research

Wie reagieren Personen in einer reziproken Situation?

Heribert Gierl, Ziyou Yang

Conceptual/Theoretical Paper

Ambush Marketing: Beschreibung, Erscheinungsformen und Grenzen

Gerd Nufer

Book Review

Walter, Eva M. (2010): Zahlungsverhalten am stationären Point of Sale: Empirische Befunde und Erklärungsmodelle

Ewald Judt

Dec 10
Issue: 3-4/2010
Special issue on "neuromarketing"
Jun 11
Issue: 2/2011

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