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Sales Excellence

Der menschliche Faktor

  • 01-12-2018
  • Titel
Published in:
Author
Armin Hingst
Published in
Sales Excellence | Issue 12/2018

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Excerpt

Digitalisierung über alle Kanäle hinweg, Customer Experience statt nur Customer Relationship, Verzahnung von Vertrieb und Marketing - wer seine Kundenbeziehungen nach vorn bringen will, wird mit immer neuen Trends konfrontiert. Doch so wichtig innovative Technik ist: Zunächst müssen die Basics stimmen. Und der Faktor Mensch bleibt wichtig. …

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previous article In Kürze | Personalien
next article "Veränderungen verstehen, indem wir nah am Kunden sind"
Title
Der menschliche Faktor
Author
Armin Hingst
Publication date
01-12-2018
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 12/2018
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-018-0191-8

Other articles of this Issue 12/2018

"Digitale Information wird noch wichtiger werden"

  • Branchen & Märkte

Die Vertriebshoheit durch Digitalisierung zurückerobern

  • Sales & Science

Der begeisterte Kunde als Werbechef

  • Betriebspraxis & Führung

E-Commerce im Reich der Mitte

  • Branchen & Märkte

Zeit für ein transparentes Vertriebscontrolling

  • Betriebspraxis & Führung

Hoffnung für Diesel-Geschädigte

  • Recht & Steuern