Design and Research on International Market Demand Model of Construction Machinery Based on Data Mining Technology

With the gradual recognition of China’s construction machinery in the international market, more and more construction machinery manufacturing enterprises regard entering the international construction machinery market as one of the important contents of enterprise marketing. In 2004, China exported 1.852 billion US dollars of construction machinery main engines to 164 countries, an increase of 76.6% over 2003. There are 888 kinds of products, but there are still some problems. International trade is accompanied by risks. With China's construction machinery participating in the competition in the international market, construction machinery enterprises are facing an increasingly multilateral and complex trade environment, and the competition in the world is becoming increasingly fierce. Opening up the international construction machinery market has played an important role in product quality, product reliability and marketing strategy. Therefore, this paper studies the design of international market demand model of construction machinery based on data mining technology.