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Published in: Marketing Review St. Gallen 1/2015

01-03-2015 | Schwerpunkt

Design Thinking Tools: Early Insights Accelerate Marketers’ Success

Authors: Michael Lewrick, Patrick Link

Published in: Marketing Review St. Gallen | Issue 1/2015

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Excerpt

Traditional management and marketing concepts are outdated for the vast number of innovative companies following an agile management style. The response to actual customer needs becomes of paramount importance in a fast-changing environment. Early collaboration of different stakeholders in developing new products and services increases marketers’ success. …
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Metadata
Title
Design Thinking Tools: Early Insights Accelerate Marketers’ Success
Authors
Michael Lewrick
Patrick Link
Publication date
01-03-2015
Publisher
Springer Fachmedien Wiesbaden
Published in
Marketing Review St. Gallen / Issue 1/2015
Print ISSN: 1865-6544
Electronic ISSN: 1865-7516
DOI
https://doi.org/10.1007/s11621-015-0507-7