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Published in: Electronic Commerce Research 4/2019

16-03-2019

Designing a talents training model for cross-border e-commerce: a mixed approach of problem-based learning with social media

Authors: Xusen Cheng, Linlin Su, Alex Zarifis

Published in: Electronic Commerce Research | Issue 4/2019

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Abstract

Cross-border e-commerce has developed rapidly integrating the global economy. Research has presented some solutions for the challenges and barriers in cross-border e-commerce from the perspective of the enterprise. However, little is known about the requirements of cross-border e-commerce talents and how to train them. In this paper, we firstly conducted semi-structured interviews to acquire the requirements of cross-border e-commerce talents. Business and market knowledge, technical skills, analytical ability and business practical ability were found to be the four core requirements. Then, we integrated problem-based learning and social media to design a talents training model for cross-border e-commerce and did a program to evaluate effectiveness of the model. Finally, its effectiveness was evaluated from the four evaluation dimensions of attitude, perceived enjoyment, concentration and work intention. The talents training model was improved according to the suggestions.

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Metadata
Title
Designing a talents training model for cross-border e-commerce: a mixed approach of problem-based learning with social media
Authors
Xusen Cheng
Linlin Su
Alex Zarifis
Publication date
16-03-2019
Publisher
Springer US
Published in
Electronic Commerce Research / Issue 4/2019
Print ISSN: 1389-5753
Electronic ISSN: 1572-9362
DOI
https://doi.org/10.1007/s10660-019-09341-y

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