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8. Designing Effective Content Marketing Posts

  • 2023
  • OriginalPaper
  • Chapter
Published in:
Author
Thomas Hörner
Published in
Advertising Impact and Controlling in Content Marketing
Publisher
Springer Fachmedien Wiesbaden

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Abstract

The chapter delves into the art of crafting effective content marketing posts, emphasizing the importance of content substance and its optimization for advertising impact. It explores how to prioritize topics, utilize research tools like Answerthepublic.com and Keyword.io, and structure arguments effectively. The author draws on philosophical and psychological principles to enhance persuasiveness, highlighting the role of strong arguments and their structure in marketing communication. Additionally, the chapter discusses the use of cognitive cues and heuristics to influence consumer behavior even when content is not thoroughly processed. Practical tips on increasing content relevance, motivation, and ability are provided, along with strategies to coordinate content marketing with advertising campaigns for maximum effectiveness.
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previous chapter Structured Approach for Topic Finding
next chapter Basic Thoughts on Controlling
Title
Designing Effective Content Marketing Posts
Author
Thomas Hörner
Copyright Year
2023
Book
Advertising Impact and Controlling in Content Marketing

Print ISBN: 978-3-658-40550-2

Electronic ISBN: 978-3-658-40551-9

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-658-40551-9_8
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