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Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format Read chapter Read first chapter

2019 | OriginalPaper | Chapter

Designing Valuable Augmented Reality Tourism Application Experiences

Author : Eleanor E. Cranmer

Published in: Augmented Reality and Virtual Reality

Publisher: Springer International Publishing

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Abstract

Augmented Reality (AR) has gained increased popularity in the tourism sector, for its ability to create enhanced tourist experiences. This, coupled with the proliferation of technologies has increased pressure for tourism organisations design and add value to tourist experiences. Whilst much research attention has focused on the potential of AR, exploring areas such as adoption, acceptance and usability, there is a lack of research outlining guidelines for the design of valuable AR application tourist experiences. This study uses a small UNESCO recognised museum   in the UK, to identify key value adding features for the effective design of AR tourism applications. Adopting a multi-stakeholder approach, fifty interviews were held with five stakeholder groups, revealing four AR design categories; visitor value, organisational value, stakeholder value, economic value. Findings identified these categories should be considered for the effective design and implementation of enhanced tourist experiences, bridging a gap in current research.

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previous chapter Adapting Jake Knapp’s Design Sprint Approach for AR/VR Applications in Digital Heritage
next chapter Experiencing Virtual Reality in Heritage Attractions: Perceptions of Elderly Users
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Metadata
Title
Designing Valuable Augmented Reality Tourism Application Experiences
Author
Eleanor E. Cranmer
Copyright Year
2019
Book
Augmented Reality and Virtual Reality

Print ISBN: 978-3-030-06245-3

Electronic ISBN: 978-3-030-06246-0

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-06246-0_6

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