Heatwaves threaten many communities around the world. Lack of preparedness and poor adaptation, resulting in increasing deaths and illnesses, is concerning. This study provides important insights from a country highly exposed to climate extremes. To the best of our knowledge, this is the first study investigating adaptive behaviors in Pakistan.
4.1 Predicting heatwaves adaptive behaviors: Insights from the health belief model
People’s choices to adapt to climate change are highly determined by their perceived beliefs (van Valkengoed and Steg
2019). We did not observe any association between risk perception and adaptive behaviors. Conflicting literature exists on this aspect, with some studies confirming our results (Ban et al.
2019; Esplin et al.
2019; Lee et al.
2019; Li et al.
2017; Wang et al.
2022) and others (Akompab et al.
2013; Rauf et al.
2017; F. Ullah et al.
2023) reporting a strong association between risk perception and heatwave adaptation. Risk perception is influenced by many factors, and it can vary significantly among different populations and within populations. Poor and marginalized communities are disproportionally exposed to multiple pre-existing conditions, which may increase their perception of their risk levels and contribute to unequal distribution of risks. For many individuals, the perception of health risk tends to be higher than that of other types of risk. Risk perception is a multifaceted concept that can be influenced by various factors such as the immediacy and severity of the risk, the knowledge of the risk, attitudes, experiences, personality, emotional well-being, and the social and cultural context (Rana and Routray
2016; Saqib et al.
2016; F. Ullah et al.
2020). Therefore, researchers need to incorporate the concept of risk perception in the assessment of health behaviors and the development of behavioral change interventions. Risk perception is an essential predictor of public support for mitigation and adaptation strategies to reduce the impacts of climate change-induced hazards such as heatwaves. In our study, the majority of the participants showed a high level of risk perception towards heatwaves confirming the findings of previous research (Akompab et al.
2013) and contradicting other findings (Rauf et al.
2017).
Our study found a significant association between perceived benefits and individual adaptive behaviors, corroborating previous research (Akompab et al.
2013; Andrade et al.
2019; Rauf et al.
2017). Except for the informal occupation subgroup, our study examined the role of perceived benefits in motivating adaptive behaviors across different contexts. Thus, interventions that increase perceived benefits may be effective in encouraging people to engage in healthy behaviors. This is also in agreement with the broader literature on climate change, which found that perceived benefits are positively associated with autonomous mitigation measures (Semenza et al.
2011).
Barriers such as lack of resources, lack of knowledge, institutional constraints, etc., can influence adaptive behaviors. Reducing heatwave catastrophic consequences requires that all stakeholders address the challenges and barriers to adaptation (Grothmann and Patt
2005). We noticed that perceived barriers had a significant effect on overall adaptive behaviors, suggesting stronger motivation to engage in adaptive behaviors contrary to the findings of past research (Rauf et al.
2017; Sheridan
2007). However, no significant link was observed between perceived barriers and heatwave adaptive behaviors at individual and household levels, confirming the findings of (Akompab et al.
2013; Andrade et al.
2019). Gerend et al., (
2013) suggest that perceived barriers are multi-dimensional and differ systematically as a product of people’s behavioral intentions. Moreover, perceived barriers were significant predictors only in rural areas, among respondents with heatwave experience, hypothetical scenarios, and formal occupation. We note that although a positive association between perceived barriers and overall adaptive behaviors was observed in the current study, the latter was not measured directly. Therefore, it is crucial to interpret these results with caution when claiming an association between perceived barriers and adaptive behaviors. It must be said, however, that oftentimes perceiving high levels of barriers might be a driver for people to put more effort into engaging in behaviors that help reduce the impacts of different environmental stressors.
Cues to action such as access to information, past experiences, social influence, habits, etc., are the factors that motivate people to change behaviors. We found a significant link between cues to action and overall adaptive behaviors as well as household adaptive behaviors, consistent with prior research (Akompab et al.
2013; Rauf et al.
2017). This is in contrast with the finding of Andrade et al. (
2019) which focused on health behaviors in response to other environmental threats. Furthermore, cues to action were found significant in urban and rural areas, within people who have experienced as well as those within hypothetical scenarios, formal occupation, and in the unemployed category. All these results could indicate that participants with more cues took more preventive behaviors during heatwaves because of their previous experiences.
To the best of our knowledge, the current study is the first study that incorporated the self-efficacy construct of the HBM to explore heatwave adaptive behaviors, as recommended by researchers (Akompab et al.
2013). Self-efficacy was a significant predictor of adaptive behaviors at all levels. Except for the informal occupation category, self-efficacy was found significant at all subgroup levels. Our findings confirm the findings related to other environmental threats (Andrade et al.
2019; van Valkengoed and Steg
2019) while contradicting a separate study (Baldwin et al.
2022) where self-efficacy was found to be lower among youth regarding taking action on climate change. Our findings indicate that people with higher self-efficacy are more likely to engage in adaptive behaviors because they believe they can adapt to changing environments. Interventions aimed at promoting adaptive behaviors should promote self-efficacy through measures such as access to information, awareness, and social support such as the availability of heat health advisories and toll-free helplines.
This study addressed adaptive behaviors both in the urban and rural contexts of Pakistan. The analysis revealed that while some HBM constructs were significant in both urban and rural communities, there were some differences between the two contexts. For example, in the urban context, high levels of cues to action and self-efficacy were found to be associated with good overall adaptive behaviors. Whereas in the rural context, high levels of perceived barriers and cues to action were linked with good overall adaptive behaviors. These findings suggest that these constructs play an important role in promoting heatwave adaptation in both urban and rural settings. Future research should focus on investigating predictors of heatwave adaptation in urban and rural communities using the HBM.
This study extended the results to those with heatwave experiences as well as hypothetical scenarios. For personal heatwave experience, perceived benefits, perceived barriers, cues to actions, and self-efficacy were all significant at the overall adaptive behavior level while in the case of a hypothetical heatwave scenario, risk perception and perceived benefits were found significant for the individual adaptive behaviors.
We also analyzed the results at different occupational levels to highlight any significant differences in the exposure to heatwave based on the types of occupation of the respondents. For example, perceived benefits and cues to actions were found to be significant in the unemployed category with no significant results observed in the formal and informal occupation categories. Overall, the results of the subgroup analyses did not differ much from the main analysis as highlighted above. While further research is warranted to fully operationalize all six constructs of the HBM and to thoroughly apply them to heatwaves, our findings can provide some useful inputs to policymakers and health specialists in designing effective interventions and targeted messages. This can be particularly valuable in Pakistan, which is currently developing its first-ever ‘Pakistan Cooling Action Plan (PCAP)’ as part of the Nationally Determined Contributions (NDC), slated for launch around 2026 (Ebrahim
2022). This can also be useful to tailor effective interventions to vulnerable subgroups of the population, such as outdoor workers, the elderly, athletes, and individuals with chronic diseases.