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2018 | OriginalPaper | Chapter

Deutsche Automobilindustrie

Author : Alexander Jaroschinsky

Published in: Strategische Sanierung von Automobilzulieferern

Publisher: Springer Fachmedien Wiesbaden

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Abstract

Die folgenden Abschnitte beschreiben die Makroumwelt der deutschen Automobilindustrie, unterteilt in das politische, wirtschaftliche, soziale und technische Umfeld. Die Makroumwelt gilt für Hersteller und Zulieferer gleichermaßen und macht eine differenzierte Betrachtung für die Hersteller und Zulieferer überflüssig.

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Metadata
Title
Deutsche Automobilindustrie
Author
Alexander Jaroschinsky
Copyright Year
2018
DOI
https://doi.org/10.1007/978-3-658-22840-8_2

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