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ATZ worldwide
Published in: ATZ worldwide 7-8/2022

01-07-2022 | Cover Story

Acoustics | NVH

Developing Quiet Hybrid and Electric Cars

Author: Frank Jung

Published in: ATZ worldwide | Issue 7-8/2022

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Excerpt

The man from the English village of West Horsley had already had a varied and eventful career as a chef, salesman, secret agent and farmer when he founded an advertising agency in New York in 1948 at the age of 37. It was not long before David Ogilvy achieved cult status and became known as the "Father of Advertising." His most famous slogan concerns the NVH properties of a car: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." …
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Metadata
Title
Acoustics | NVH
Developing Quiet Hybrid and Electric Cars
Author
Frank Jung
Publication date
01-07-2022
Publisher
Springer Fachmedien Wiesbaden
Published in
ATZ worldwide / Issue 7-8/2022
Electronic ISSN: 2192-9076
DOI
https://doi.org/10.1007/s38311-022-0848-1

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