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Perceptions of Downtown Attraction Factors in the Small City: A Case Study in Ohio Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Development of Consumer Typologies from Appropriateness Ratings

Authors : Margaret H. Rucker, Howard G. Schutz

Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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This study was designed to determine whether consumers could be grouped on the basis of their perceptions of the appropriateness of various food-use combinations, and, if so, whether these categories replicate across subject sets. Results indicate there are at least three, and possibly five, stable people groups vis-avis food attitudes.

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Metadata
Title
Development of Consumer Typologies from Appropriateness Ratings
Authors
Margaret H. Rucker
Howard G. Schutz
Copyright Year
2015
Book
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16945-3

Electronic ISBN: 978-3-319-16946-0

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16946-0_179