Skip to main content

Advanced Search

Projected result for your current search: 0

Search Operators:

You can use operators in your search query to narrow down your results even more. Click on the search operator to see an explanation of how it works.
Finds documents with exactly this word group, in exactly this word order and spelling (e.g. "employer branding").
Finds documents with both search terms (e.g. sales AND bonus).
Finds documents with one or the other search term (e.g. porsche OR volkswagen).
Finds documents with all search terms. Blank space is understood as AND (e.g. man robot production).
Finds documents with no appearance of the word behind NOT (e.g. ford NOT "harrison ford").
Finds documents where the search term is mentioned at least "n" times."n" may be any number (e.g. COUNT(gear)>8).
Finds documents with both search terms in any word order, permitting "n" words as a maximum distance between them. Best choose between 15 and 30 (e.g. NEAR(recruit, professionals, 20)).
Finds documents with the search term in word versions or composites. The asterisk * marks whether you wish them BEFORE, BEHIND, or BEFORE and BEHIND the search term (e.g. lightweight*, *lightweight, *lightweight*).
Finds documents with the search term in different spellings. "?" allows only one character (e.g. organi?ation).
Special characters are understood as AND (e.g. Miller Bros. & Sons).

Semantic Search

powered by (Link opens in a new window)
loading …
Log in
Top

4. Dialogorientierte Unternehmenskommunikation

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Michael Johann
Published in
Dialogorientierte Unternehmenskommunikation in den sozialen Medien
Publisher
Springer Fachmedien Wiesbaden

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Zusammenfassung

Das Ziel dieses Kapitels ist es, den Begriff des ‚Dialoges‘ und seine Bedeutung für die Public Relations zu erschließen. Hierzu werden zunächst verschiedene Zugänge zum Dialog-Begriff vorgestellt (Abschnitt 4.1). Es wird ausgehend von einem in der interpersonalen Kommunikation wurzelnden normativen Verständnis gezeigt, dass der klassische Dialog für die Online-Kommunikation von Unternehmen nicht geeignet ist und sich vielmehr ein deskriptives Verständnis im Sinne einer Dialogorientierung anbietet. Dieser deskriptive Zugang wird über eine Vorstellung zentraler Prinzipien und Grundsätze der dialogorientierten Public Relations (Abschnitt 4.2) schließlich in das empirisch operationalisierbare Konzept der Dialogorientierten Organisations-Teilöffentlichkeits-Kommunikation überführt (Abschnitt 4.3). Eine Zusammenfassung der zentralen theoretischen Befunde schließt den letzten theoretischen Baustein dieser Arbeit ab (Abschnitt 4.4).

Already a customer? Then log in here to gain access.

Customer login

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Business + Economics & Engineering + Technology"

Online-Abonnement

Springer Professional "Business + Economics & Engineering + Technology" gives you access to:

  • more than 130.000 books
  • more than 540 journals

from the following subject areas:

  • Automotive
  • Construction + Real Estate
  • Business IT + Informatics
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Mechanical Engineering + Materials
  • Surfaces + Materials Technology
  • Insurance + Risk


Secure your knowledge advantage now!

inform now

Springer Professional "Business + Economics"

Online-Abonnement

Springer Professional "Business + Economics" gives you access to:

  • more than 100.000 books
  • more than 340 journals

from the following specialised fileds:

  • Construction + Real Estate
  • Business IT + Informatics
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Insurance + Risk



Secure your knowledge advantage now!

inform now

For explorers: Get to know our platforms better with a free registration.

Register for free
previous chapter Online-Kommunikation von Unternehmen
next chapter Dialogorientierte Unternehmenskommunikation im Internet: Forschungsstand
Title
Dialogorientierte Unternehmenskommunikation
Author
Michael Johann
Copyright Year
2020
Book
Dialogorientierte Unternehmenskommunikation in den sozialen Medien

Print ISBN: 978-3-658-31207-7

Electronic ISBN: 978-3-658-31208-4

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-31208-4_4
This content is only visible if you are logged in and have the appropriate permissions.