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4. Die aktuelle Rolle von Third-Party-Cookies

  • 2026
  • OriginalPaper
  • Chapter
Published in:
Authors
Jonas Rashedi
Dirk Rohweder
Published in
Das Online-Targeting der Zukunft
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Das Kapitel zeigt die aktuelle Funktion und Rolle von Third-Party-Cookies im Rahmen des Targetings auf und verdeutlicht damit die Relevanz von Third-Party-Cookies.

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previous chapter Grundsätze für das Management von Daten im Online-Marketing
next chapter Entwicklungen in Zusammenhang mit Third-Party-Cookies
Title
Die aktuelle Rolle von Third-Party-Cookies
Authors
Jonas Rashedi
Dirk Rohweder
Copyright Year
2026
Book
Das Online-Targeting der Zukunft

Print ISBN: 978-3-658-49830-6

Electronic ISBN: 978-3-658-49831-3

Copyright Year: 2026

DOI
https://doi.org/10.1007/978-3-658-49831-3_4
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