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6. Die Customer Centric ausgerichtete Unternehmensorganisation

  • 2021
  • OriginalPaper
  • Chapter
Published in:
Authors
Michael Nenninger
Melanie Seidel
Published in
Praxisleitfaden Customer Centricity
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Das Angebot steht fest im Mittelpunkt des unternehmerischen Handelns. Ein Unternehmen, in dem die Mitarbeiter nicht wissen, welche Produkte, Sortimente beziehungsweise Dienstleistungen verkauft werden, ist kaum vorstellbar.

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previous chapter Digitalisierung der Touchpoints: Lebensader der Customer Centricity
next chapter Transformation und Strategie
Title
Die Customer Centric ausgerichtete Unternehmensorganisation
Authors
Michael Nenninger
Melanie Seidel
Copyright Year
2021
Book
Praxisleitfaden Customer Centricity

Print ISBN: 978-3-658-33494-9

Electronic ISBN: 978-3-658-33495-6

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-658-33495-6_6